Primary Research

Before commiting to ideas, we first governed a series of short questionnaires in order to gain information about our target audience. We asked them about film, codes and conventions in order to gain an idea about the size our potential market.

Here is some of the summarised data:

This information provided us with valuable insight into our audience and allowed us to reach the conclusion that; Realistic characters, and those they can relate to are more important than bad characters, that a large majority of people have never even heard of film noir, that openings to films are very important and that they should leave the audience on a cliffhanger. Murder, Parties and Fights all came very high in one area of our questionnaire, which is the general direction we were trying to head in, but the vast majority preffered romance; something we're not aiming for but definitely an element to our film we could consider.

(Data Collection & Graphs By: Kira Knight, Art Director)

(Written Summary By: Ben Halliday, Editor)